Privacy & Cookies

About this policy

The Amoura Edit respects your privacy and takes the protection of your personal information seriously.

This policy explains what information we collect when you visit our website, place an order or contact us, how we use it, and the choices available to you.

The Amoura Edit is the trading name of Amy Wickham, a sole trader.

Business address:
6 Cumberland Court
Rockhurst Drive
Eastbourne
East Sussex
BN20 8UP

Email: hello@theamouraedit.com

 

Information we collect

When you browse our website, place an order or contact us, we may collect information such as:

  • Your name
  • Billing and delivery address
  • Email address
  • Telephone number, where provided
  • Order and purchase information
  • Payment and transaction information
  • Information you provide when contacting us
  • Information about how you use our website
  • Device, browser and IP address information
  • Cookie and similar technology information

We only ask for information that is reasonably necessary to operate our store, process your order and provide our services.

 

How we use your information

We may use your information to:

  • Process and fulfil your orders
  • Take and process payments
  • Arrange delivery
  • Provide customer service
  • Handle returns, refunds and complaints
  • Communicate with you about your orders
  • Maintain and improve our website and services
  • Protect our website, customers and business against fraud and misuse
  • Keep appropriate business and financial records
  • Send marketing communications where you have chosen to receive them
  • Understand how customers use our website and improve the shopping experience

 

Why we use your information

We use personal information where it is necessary to provide the products and services you have requested, to fulfil our contractual obligations, to comply with our legal and financial responsibilities, to protect our legitimate business interests, or where you have given us consent.

Where we rely on your consent, you can withdraw it at any time.

 

Who we share your information with

We do not sell your personal information.

We may share relevant information with trusted companies and service providers where this is necessary to operate The Amoura Edit, including:

  • Shopify, which provides our ecommerce platform and related services
  • Payment providers, to securely process your payments
  • Royal Mail and other delivery providers, where necessary to deliver your order
  • Creative Concept, where necessary to fulfil and dispatch your order
  • Email marketing providers, where you have chosen to receive marketing communications
  • Technology and service providers that help us operate, secure and improve our website
  • Professional advisers or authorities where we are required to do so

We only share information that is reasonably necessary for the relevant service or purpose.

 

Shopify

Our store is powered by Shopify.

Shopify processes information on our behalf to provide ecommerce, checkout, payment, customer account and other services. Shopify may also process information independently for certain services it provides directly to customers and for its Enhanced Services.

Shopify Network Intelligence is currently enabled on our store. Where applicable, Shopify may use information from interactions with our store together with information from other Shopify merchants to provide and improve certain Shopify services, including personalisation and advertising-related services.

Shopify provides customers with privacy controls and choices regarding these activities.

You can find out more about how Shopify handles consumer information through Shopify's own privacy information.

 

Cookies

Our website uses cookies and similar technologies.

Cookies are small files or pieces of information stored on your device when you visit a website. Some are essential for the website and checkout to function properly, while others may be used for analytics, personalisation or advertising.

 

Essential cookies

These are necessary for functions such as browsing the website, keeping items in your shopping basket, completing checkout, maintaining security and remembering certain preferences.

These cookies cannot generally be switched off where they are necessary for the website to operate.

 

Analytics and performance cookies

Where enabled and where you give the required consent, these technologies may help us understand how visitors use our website and identify ways to improve it.

 

Marketing and personalisation technologies

Where enabled and where you give the required consent, cookies, pixels and similar technologies may be used to provide more relevant content, advertising or personalisation.

 

Your cookie choices

Our Shopify cookie banner is enabled for visitors in the UK.

Where consent is required, non-essential cookies and similar technologies will only be used for the relevant purposes where you have given the required consent.

You can change your cookie preferences through the cookie controls available on our website.

 

Information security

We take reasonable steps to protect the personal information we hold from unauthorised access, loss, misuse or disclosure.

Payments are processed through secure payment providers. We do not store your full payment card details on our own systems.

However, no online service can be guaranteed to be completely secure, and we cannot guarantee the absolute security of information transmitted over the internet.

 

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Some information relating to orders, payments and business transactions needs to be retained for accounting, tax and other record-keeping purposes.

Where information is no longer required, we will take reasonable steps to securely delete or anonymise it.

 

Your rights

Depending on the circumstances, you may have rights over the personal information we hold about you, including the right to:

  • Ask for a copy of your personal information
  • Ask us to correct inaccurate information
  • Ask us to delete information where there is no continuing reason for us to keep it
  • Ask us to restrict how we use your information in certain circumstances
  • Object to certain uses of your information
  • Withdraw consent where we rely on consent
  • Request your information in a portable format where applicable

If you would like to exercise any of these rights, please contact us at hello@theamouraedit.com.

We may need to verify your identity before responding to certain requests.

 

Marketing

If you choose to receive marketing from The Amoura Edit, we may use your email address to send you information about products, offers, launches and other updates.

We may use an email marketing provider to manage our marketing subscriber list and send marketing emails on our behalf.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us.

Your choice not to receive marketing will not affect your ability to place an order with us.

 

Third-party websites

Our website may contain links to websites or services operated by other companies.

If you follow one of these links, the privacy practices of that third party will apply. We are not responsible for the privacy practices or content of external websites.

 

Children

The Amoura Edit is an adult-focused retailer. We do not knowingly seek to collect personal information from children.

If you believe that a child has provided personal information to us, please contact us at hello@theamouraedit.com so that we can look into the matter.

 

Changes to this policy

We may update this Privacy & Cookies policy from time to time to reflect changes to our business, website, services or the way we handle personal information.

The latest version will always be published on our website.

 

Contact us

If you have any questions about this policy or how we handle your information, please contact:

The Amoura Edit
Trading name of Amy Wickham, sole trader

Email: hello@theamouraedit.com

Business address:
6 Cumberland Court
Rockhurst Drive
Eastbourne
East Sussex
BN20 8UP

Last updated: August 2026